"It’s a conversation, not a lecture"
Literature tries to free itself from primary orality. Orality and Literacy defines as the “technologizing of the word” the process of developing a new relationship between language and thought.
Produce, publish and disseminate content is now easy. The real issue is actually comitting to active public engagement.
Traditionnaly, academics produced a document (a thesis, an article, a book) and then sent it to someone else to review it, edit it, publish it, distribute it. It’s an unidirectional mode of operation. Now a content is published online, easily made available, but what brings the process to fruition is engagement: the work of scholarly authorship does not end with publication, that is just the beginning. The difficult part is to engage new audience and participation. The audience is not passive anymore. Should it be rather called “impact” ?